{"id":61475,"date":"2021-05-20T05:34:23","date_gmt":"2021-05-20T09:34:23","guid":{"rendered":"https:\/\/zetaglobal.com\/?p=61475"},"modified":"2024-02-07T17:02:38","modified_gmt":"2024-02-07T17:02:38","slug":"7-tips-for-writing-engaging-email-subject-lines","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/articles\/7-tips-for-writing-engaging-email-subject-lines\/","title":{"rendered":"7 Tips for Writing Engaging Email Subject Lines"},"content":{"rendered":"\t\t
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September 27, 2023 | <\/span> < 1<\/span> min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t

\n\t\t\t\t7 Tips for Writing Engaging Email Subject Lines\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhen it comes to email marketing your subject line is the catalyst to creating a lasting impression. If compelling enough, your email subject lines are a ticket to standing out in one of the most competitive spaces in digital media: the email inbox. <\/span>\n\nIn order to engage your unique audience and advance your business goals, your email must get opened as many times as possible. Consider these 7 tips and 7 tactics to help guide you in writing engaging email subject lines that people will want to open.<\/span>\n

Tip #1: Optimize for mobile viewing<\/span><\/h3>\nToday, <\/span>81% of all emails<\/span><\/a> are now opened and read on mobile devices. Prioritize email layouts on mobile first and desktop second. Be sure to keep your subject line (and overall content strategy) short and to the point. This will help safeguard content from being cut off since mobile email apps only display approximately 35 characters of a subject line in the inbox view.<\/span>\n\n
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(Image source: Art Storefronts Blog)<\/figcaption><\/figure>\n

Tip #2: Be concise and specific<\/span><\/h3>\nSubject lines with <\/span>6 to 10 words<\/span><\/a> are ideal in order to deliver the highest open rate. If you struggle to keep subject lines short and sweet, consider which words matter less and where you can remove frivolous details (e.g. \u201cYour order is being processed\u201d vs. \u201cOrder #1456873456 is being processed.\u201d <\/span>\n\nThat\u2019s not to say that clarity should be overlooked at the expense of fewer words (specificity will always be more important than length). There will always be exceptions to this rule, e.g. with time-sensitive content that should include the timeframe even if it means adding length. No matter the situation, clearly communicate what the email content will deliver on to encourage the recipient to click through.<\/span>\n

Tip #3: Use a familiar \u2018From:\u2019 tag<\/span><\/h3>\nSender names are the lowest hanging of the subject line fruits, but one of the most frequently overlooked. The email \u201cFrom:\u201d line can have as much impact on your open rate as the actual subject line. Ideally, these two work together to create clarity for the reader in terms of who the email is from and why it\u2019s important.<\/span>\n\nGenerally speaking, specificity is the end goal. This doesn\u2019t necessarily mean you <\/span>need<\/span><\/i> a name in your \u2018from:\u2019 tag. You just want to sound as human as possible. Consider using the following formats: \u2018name@yourcompany.com\u2019 or \u2018hello@yourcompany.com.\u2019<\/span>\n\n\"\"\n\n \n\nAdditionally, avoid using the common \u2018no-reply\u2019 sender name. Due to the number of spam emails people receive nowadays, there may be hesitancy to open an email from an unfamiliar address.<\/span>\n

Tip #5: Time it right<\/span><\/h3>\nSending an email at the r<\/span>ight<\/span><\/i> time with the <\/span>right<\/span><\/i> subject line can make all the difference in terms of increasing open and click-through rates. A great example of this can be seen with Quip, which sends an email reminder to its subscribers when their refill is preparing to ship. The brand clearly specifies what the email will entail in the subject line by saying \u201crefill processing!\u201d. But it also prompts the user to click-through with language to review additional account information.<\/span>\n\n\"\"\n\n \n

Tip #6: Avoid using certain words<\/span><\/h3>\nThere are 2 kinds of trigger words to avoid using in email subject lines\u2014words that trip spam filters and words that trip our own mental aversions. Fortunately, they tend to be similar\u2014words that alert deals and offers. Unfortunately, if you are trying to promote a great opportunity, you have to contend with the fact that many marketers have used the sales and promotions tactic too many times now. Get creative, and remember that you\u2019re ultimately selling a product, not a discount.<\/span>\n\nHubSpot recently identified a number of email spam <\/span>trigger words to avoid<\/span><\/a>, including:<\/span>\n

Tip #4: Leverage personalization tokens <\/span><\/h3>\nMessage Personalization is the <\/span>number one tactic<\/span><\/a> used by email marketers to improve click-through rates and performance. In fact, brands that personalize their email marketing see <\/span>27% higher<\/span><\/a> click-through rates. Leveraging personalization tokens (e.g. name or location) in the subject line can create a sense of rapport.<\/span>\n\nHowever, <\/span>studies have shown<\/span><\/a> that personalizing the subject line with a recipient\u2019s name can depress open rates. Conversely, personalizing just the email content can increase open rates and click-through rates. Consider personalizing your subject line with a city name instead of a recipient\u2019s name to maximize your marketing efforts.<\/span>\n

The personalization tactics you choose depend on your business goals, but this blog post can help you understand the how marketing personalization can help you keep up with customer demands.<\/a><\/strong><\/p>\n\n