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It's Time To Get Serious About AI's Business Value

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Exclusive commissioned research conducted by Forrester Consulting on behalf of Zeta reveals why 62% of marketing teams are still in the early stages of AI adoption, and what separates the leaders who are driving measurable impact from those who aren't.

This comprehensive study uncovers the critical gap between AI's promise and its practical value, offering a roadmap for marketing leaders ready to transform their AI investments into real business results.

Get your copy of the research to discover:

  • The three critical barriers preventing AI success and the proven strategies to overcome them
  • How to bridge the skills gap that's affecting 72% of organizations
  • Why data quality issues are jeopardizing ROI and how to fix them
  • The step-by-step framework for moving from AI adoption to AI value realization
Get the study!
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Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.

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