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Marketing without the Blindfold: Why Identity and AI Are the Future of Attribution
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It’s Time to Get Serious About AI’s Business Value
This commissioned research highlights how data strategies help build a foundation for AI adoption that returns demonstrable value for marketers.
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2025 Holiday Shopping Trends Report
Discover the top holiday shopping trends for 2025, including data-backed insights and retail strategies to win a shorter, more competitive season.
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Rewiring Marketing Mindsets for the Generative AI Revolution
The biggest obstacle to AI-powered marketing success isn't technology—it's mindset. Learn how to prepare your teams for the GenAI revolution.
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From Reactive to Real-Time: The Agentic AI Retail Advantage
Discover how Agentic AI transforms retail from static experiences to intelligent, personalized journeys that drive brand growth and loyalty.
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The Next Frontier of Discovery: Why Generative Engine Optimization (GEO) Matters
Generative Engine Optimization (GEO) is reshaping how brands appear in AI-driven answers—here’s how marketers can stay visible and authoritative in this…
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Big Stakes, Bigger Results: How Immersive Travel Experiences Drove Membership Growth for AMCN
AirMedCare Network (AMCN) is the nation’s largest air ambulance membership program, providing access to over 320 locations across 38 states. With a…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Most Underused Real Estate in Email Marketing
Unlock the hidden potential of your email footer. Learn how to optimize this overlooked section to drive engagement, trust, and conversions.
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From Click to Cart: How Aerosoles Scaled Customer Acquisition with Zeta
Aerosoles is a women’s footwear brand known for combining comfort with style. Since 1987, the company has created durable, fashion-forward shoes…
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Email Marketing Benchmark Report Q2 2025
Discover the latest trends in email marketing performance with our quarterly benchmark report, including key metrics, industry insights, and expert analysis.
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Making It Personal: Three Email Design Trends That Resonate
Learn three timely email design trends that foster emotional connection and enhance user experience with softness, doodles, and rounded box outlines.
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The ROI of Relevance: How Personalization Offers a Key to Combat Rising Prices
Discover how data-driven personalization can boost purchase intent and price tolerance—even amid rising price sensitivity—for sustained revenue growth.
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Partnering for Performance: Award-Winning Campaigns Driving ROI
See real-life examples and results of award-winning email campaigns from brands spanning travel, sports, telecom, and more.
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Your Email Metrics are Lying to You: Why It’s Time to Move Past Opens and Clicks
Move beyond opens and clicks with holistic email marketing attribution that reveals email’s true influence on customer lifetime value.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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