Partnering for Performance: Award-Winning Campaigns Driving ROI
In 2025, brands across industries have faced growing pressure to deliver more meaningful, personalized, and measurable experiences across channels.
At Zeta, our creative and professional services teams are here to help marketers meet those challenges by supporting their campaigns, extending their strategies, and maximizing the impact and ROI of every touchpoint.
This year alone, campaigns supported by Zeta earned 28 industry awards, reflecting the real-world outcomes that brands can achieve with the right blend of strategy, creativity, and execution. By working alongside agencies and in-house teams, we aim to help marketers unlock the full potential of their marketing efforts, turning moments into powerful brand stories.
Below, we’re spotlighting a few of the standout campaigns—each a reflection of what happens when we build, push, and create together.
AMCN: NASCAR™ 360 Experience Sweepstakes
When AirMedCare Network (AMCN) approached us to turn the roar of the NASCAR® track into a digital activation, we leaned into the thrill. The campaign was more than a sweepstakes. It was a 360° experience that invited users to engage with the brand from social posts to landing pages to email sequences.
We brought the intensity of the sport to life using motion graphics, interactive layouts, and a unified storytelling arc that tied every piece of the funnel together.
The result? A doubling of engagement compared to previous promotions, a measurable boost in membership sign-ups, and recognition from AVA, VEGA, and more.
AMCN: Aloha Paradise Vacation Giveaway
At a time when audiences were dreaming of escape, we brought them paradise. This campaign combined lush, travel-inspired visuals with a streamlined user journey that made entering the sweepstakes seamless and sharing it irresistible.
The use of ambient animations, playful iconography, and mobile-optimized design contributed to a record number of entries and a 47% lift in unique registrants. It earned accolades across multiple programs, including the Communicator and AVA Awards.
AMCN: Fly-U-Home International Landing Page Redesign
Global travel can be complex, but the digital experience shouldn’t be. For this redesign, our goal was to streamline and rehumanize the Fly-U-Home landing experience while also introducing an expanded membership option, Fly-U-Home International, that includes worldwide coverage.
We optimized layout structure, rewrote UX copy for clarity, and introduced interactive modules to highlight key services.
The redesign led to an 888% increase in traffic and a $56K lift in page revenue, earning recognition from the IAC and Communicator Awards.
T-Mobile: Competitive Advantage Email
Standing out in the telecom inbox is no small feat. This high-impact email from T-Mobile achieved exactly that with a clean, modular design and smart segmentation that made the messaging feel personalized and powerful.
Built to perform across devices and customer segments, the campaign generated 68.92% total click percentage in the hero and conversion by double digits. It was awarded a Communicator Award of Distinction for Customer Acquisition.
Tourism Ireland Halloween Email Campaign
To capture fall travel interest and evoke the allure of Ireland during the spooky season, we crafted a Halloween-themed email campaign that blended seasonal storytelling with destination marketing.
The creative direction leaned into Celtic mystique, rich autumnal color palettes, and sharp, scrollable layouts that highlighted experiences across Ireland.
With personalized recommendations and inspiring content, the email not only delighted users, it outperformed benchmarks in engagement and CTR. It won Best Travel Email Message Campaign at the IAC Awards.
The Complete List of Awards
These examples are just a handful of our favorite award winners this year. Here is a complete list of the Zeta-designed campaigns honored across top industry competitions so far in 2025.
2025 Communicator Awards
- AMCN End of Year Holiday Campaign 2023 – Excellence: Customer Acquisition
- T-Mobile Motorola razr+ Launch – Excellence: Product Launch
- T-Mobile Samsung Launch + BTS – Excellence: Contests & Promotions
- T-Mobile Streaming Benefits Bundle Offer – Excellence: Email Marketing
- AMCN Aloha Paradise Vacation Giveaway – Distinction: Online-to-Offline
- AMCN Fly-U-Home Mini Spring Campaign – Distinction: Business-to-Consumer
- AMCN Total Tech Giveaway – Distinction: Promotional Campaign
- Fly-U-Home International Landing Page Redesign – Distinction: Website Features
- T-Mobile Competitive Advantage Email – Distinction: Customer Acquisition
2025 AVA Digital Awards
- AMCN Aloha Paradise Vacation Giveaway – Gold: Digital Marketing Campaign
- AMCN NASCAR® 360 Experience Sweepstakes – Platinum: Integrated Marketing Campaign
- AMCN Social & Media Refresh – Honorable Mention: Web-Based Social Branding
- AMI Summer Social Media Refresh 2023 – Gold: Web-Based Social Campaign
- HVCB Dynamic Island Pre-Trip Email Trigger – Honorable Mention: Email Campaign
- T-Mobile January 2023 eNewsletter – Honorable Mention: E-Newsletter
- T-Mobile Network Pass Trial Journey – Gold: Email Campaign
2025 IAC Awards
- AMCN End of Year Holiday Campaign 2023 – Best Transportation Integrated Ad
- Fly-U-Home International Landing Page Redesign – Best Transportation Website
- T-Mobile Motorola razr+ Launch – Best Telecommunication Email
- T-Mobile Streaming Benefits Bundle Offer – Outstanding Telecom Email Message
- TOURISM IRELAND Halloween Emails – Best Travel Email Campaign
2025 VEGA Awards
- AMCN NASCAR® 360 Experience Sweepstakes – Gold: Contests & Promotions
- AMCN Social & Media Refresh – Gold: Social Campaign
- AMCN Total Tech Giveaway – Gold: Best Art Direction
- AMI Summer Social Media Refresh 2023 – Gold: Travel Social Campaign
- T-Mobile Apple Device Customer Acquisition – Platinum: Data-Driven Insights
- T-Mobile Google Pixel 8 Fall Launch – Platinum: Data-Driven Insights
- T-Mobile Network Pass Trial Journey – Platinum: Marketing Effectiveness
Let’s Create Something Special Together
From award-winning launches to high-performing lifecycle journeys, our team partners with marketers to make ideas real—and results undeniable.
Whether you’re starting from scratch or scaling your next campaign, our creative and professional services teams at Zeta are here to help.
Get in touch!
