Customer Acquisition

Acquire with
Certainty. Engage
with Intelligence.

Zeta’s proprietary identity and real-time AI help you find, reach, and convert high-value prospects—across every channel.

Acquire with Certainty. Engage with Intelligence.
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Imagine if you could stop guessing who’s ready to buy and start knowing. With Zeta’s proprietary Data Cloud and AI-driven insights, you identify real people with real intent, then reach them in real time across every device.

Your Best Customers Are Hiding in Plain Sight

Zeta helps marketers identify high-value prospects with precision, then reach them effectively across every channel and device. Our proprietary identity graph and real-time data signals power omnichannel campaigns that drive measurable results, without relying on cookies.

Access more than 850 interest and intent-based audiences

Harness more than 1.4 billion transactional signals each month

Activate high-intent audiences through Zeta’s proprietary email channel, built for acquisition at scale

Your Best Customers Are Hiding in Plain Sight

Every Channel. Every Screen. One Strategy.

Zeta connects identity, intent, and inventory to deliver precision-targeted campaigns that convert across every channel. From audio to CTV, your message reaches the right audience in the right context.

Tap into premium brand-safe supply and high-quality supply path optimization for the most direct path to publishers

Engage with individuals on CTV, not just devices or households

Reach prospects across all channels and devices: CTV, audio, email, search, direct mail, digital, OOH, display, mobile and social

Every Channel. Every Screen. One Strategy.

Zeta Direct: Email That Drives Acquisition

Transform the inbox into a high-performance acquisition engine. Zeta's AI-driven solution combines real-time signals, identity-based data, and contextual targeting to connect brands with ready-to-buy prospects.

Precise Forecasting. Sharper Creative. Faster Conversion.

Stop wasting budget on passive impressions. Zeta’s customer acquisition suite uses AI to interpret behavioral signals, geo-location, and psychographic data, helping you identify buyers most likely to act.

Target real people with persistent, people-based identity

Serve dynamic, personalized ads using real-time AI for creative testing, segmentation, and message sequencing

Continuously optimize campaigns with AI-powered bidding and performance-driven decisioning

Precise Forecasting. Sharper Creative. Faster Conversion.

Skip the Guesswork. See the Results.

Zeta’s unified reporting and deterministic measurement connect every interaction to actual results. Our AI-enabled analytics layer helps you understand, adapt, and improve campaign performance faster.

Know exactly who converted, not just who clicked

Measure incrementality, brand lift, or attribution with precision

Access executive-ready dashboards, with AI-generated insights to guide next steps

Skip the Guesswork. See the Results.

Your Next Best Customer Is Waiting

Contact Zeta today for a tailored demo to see how Zeta connects identity, intent, and attribution to drive results you can count on.

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