ZETA ADVANTAGE

Stop Settling, Start Winning with Zeta

Real-time intelligence. AI-driven decisions. Measurable results. Zeta gives modern marketers the edge yesterday’s systems can’t.

Top brands choose Zeta because they demand results. Delivering AI-powered efficiency, stronger connections and scalable, predictable growth, the Zeta Marketing Platform delivers where legacy marketing solutions fall short: true 1:1 personalization, unified identity, and intelligence that drives the next best action in real time.

Next Gen vs. Old Guard: What Separates Zeta

One seamless platform From acquisition to engagement, our integrated platform gives you the insights and control to drive growth across every touchpoint.

Native AI integration Zeta’s architecture is built for speed and scale—with identity at the core and intelligence embedded across every AI-powered workflow.

Anonymous to actionable Leverage 245M+ profiles and billions of predictive signals to unlock anonymous and known users and create actionable customer views.

Unmatched attribution Rooted in identity and powered by AI, Zeta offers a more accurate, scalable, and actionable solution to measuring performance.

Transparent pricing No costs buried in fine print. Zeta keeps pricing clear, predictable, and aligned to your business goals.

Invested in your success Dedicated account management with a flexible services model, award-winning professional services, and a certified partner network.

Benefits of Choosing Zeta

Personalization at scale

Tailor every message across channels automatically, driving more engagement and conversions without sacrificing efficiency.

Operational efficiency

Reduces system complexity and IT dependency while simultaneously improving business outcomes.

Faster time to value

Speedy implementation and onboarding supported by AI-driven workflows and experienced hands-on teams.

Cost-efficient over time

All-in-one fully integrated platform scales and expands as your needs change and your business grows.

Market-leading partner

Others underinvest in email—Zeta continues to drive performance, personalization, and revenue at scale.

What the Analysts Say About Zeta

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“Reference customers say to expect a partnership, not just a software company [with Zeta].”

- Forrester Wave™: Email Marketing Service Providers, Q3 2024

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“Zeta also offers strong customer targeting and journey orchestration features with native support for paid and owned media execution…”

- Forrester Wave™: Customer Data Platforms for B2C, Q3 2024

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“Reference customers appreciate Zeta’s overall breadth of functionality from data to execution and the solution’s pricing model.”

- Forrester Wave™: Customer Data Platforms for B2C, Q3 2024

What Clients Say About Zeta

Simon Property Group Trades Legacy Tech for Zeta's Modern Architecture

Pep Boys Chooses Zeta's Integrated ESP and CDP to Solve CRM Challenges

United Airlines Realizes a 10X Return on MileagePlus Campaigns with Zeta Onboard

The Very Group Confidently Executes Real-Time Campaigns with Zeta

Ready to Experience Zeta's AI-Powered Marketing?
The smartest move you'll make in marketing starts here. View the videos, browse our gallery for more, or request a demo below.

Identify and Engage Top Customers & Prospects

Transform Campaigns with AI-Driven Personalization

Unlock Precise Targeting with Proprietary Customer Insights

Stay in the Know with Our Featured Content

Image of two people shopping - featured image for the deterministic identity article

The Case for Deterministic Identity: Why Marketers Need to Know Exactly Who They’re Talking To

Transform Your Owned Media Strategy: Separating Fact from Fiction

Balancing AI and Authenticity in Email

Seeing is Believing

Experience the Zeta Marketing Platform for yourself. Schedule a demo with our experts or contact us for more information.