Balancing AI and Authenticity in Email
Published on
AI and hyper-personalization have made marketing smarter, but consumers crave genuine connections amid the noise. Zeta’s latest report looks at 20 high-performing email campaigns from brands like T-Mobile, Chipotle, and Zappos to explore how brands can emotionally engage with their customers.
Download the lookbook now to learn:
- Why [FirstName] personalization is no longer as effective (and what to do instead)
- How to let your brand’s unique voice and personality shine through
- Examples of subject lines, offers, and visual elements that are highly engaging
- Strategic approaches to segmentation and personalization
- How T-Mobile’s “telling, not selling” approach generated 242% higher engagement than average campaigns
Bonus: What does an AI agent think of these top email campaigns? See what ZOE, Zeta’s AI mastermind, had to say about the email campaigns our human staff selected.
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