Zeta In the News

Read about the most recent Zeta announcements, product and innovation updates, and media coverage.

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Zeta Announces Generative Engine Optimization Solution to Help Brands Lead in the Post-Search Era

As part of Zeta Marketing Platform, new GEO Solution will give brands visibility, accuracy and competitive edge across AI-generated answers NEW YORK—September 17, 2025 — Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today…

September 17, 2025 | 4 min read

Press Releases

Zeta Live 2025 Unveils Expanded Lineup: Serena Williams and Tom Brady Anchor a Three-Stage, 70+ Speaker Marquee Event

Invitation-only summit convenes 1,200+ marketers and Fortune 500 CEOs and CMOs to shape the future of AI-powered marketing NEW YORK—September 10, 2025 — Zeta Global (NYSE: ZETA), the AI Marketing…

September 10, 2025 | 4 min read

Zeta in the News

Zeta Live 2025 Unveils Expanded Lineup: Serena Williams and Tom Brady Anchor a Three-Stage, 70+ Speaker Marquee Event

Invitation-only summit convenes 1,200+ marketers and Fortune 500 CEOs and CMOs to shape the future of AI-powered marketing NEW YORK—September 10, 2025 — Zeta Global (NYSE: ZETA), the AI Marketing

September 10, 2025 | < 1 min read

Zeta in the News

August Zeta Economic Index Shows Households Rebalancing, Not Retreating

NEW YORK--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today released the August 2025 Zeta Economic Index (ZEI), a real-time read on U.S. consumer behavior powered by generative AI and signals from over 245 million consumers. August’s ZEI finds households rebalancing, not retreating. Non-essential spend eased while forward-looking intent, including online browsing engagement and new-mover signals, picked up, aided by back-to-school planning across apparel, electronics, and dorm essentials. The result is a stabilizing macro backdrop with activity holding in the “Active” range.

September 3, 2025 | < 1 min read

Press Releases

August Zeta Economic Index Shows Households Rebalancing, Not Retreating

Selective pullbacks in non-essentials are offset by rising intent in key growth indicators, keeping the ZEI in the “Active” range NEW YORK—September 2, 2025 — Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today released the August 2025…

September 2, 2025 | 4 min read

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