You've got questions? Zeta has Answers.
Close the gap between insight and action with smarter decisions, faster execution, and the power to tie every marketing dollar to real business growth.
Imagine if...
You could turn AI from imagination to impact, orchestrating outcomes just by setting goals. With Zeta AI you can.
Predict. Profit. Repeat.
Zeta AI Answers doesn't just deliver insights—it gives you control. Over where to spend, who to target, and when to act. It replaces delays with clarity, assumptions with evidence, and silos with a system built for impact.
An AI-powered flywheel of anticipation, action, and optimization, AI Answers goes beyond analytics to convert insights into action and action into measurable outcomes. From acquisition to retention, you're driving growth at every turn.
A Predictive View of Your Customers.
People Answers uses AI and omnichannel identity to reveal who matters, what moves them, and when to act.
Identify your top customers and prospects
Pinpoint where they are in their journey and know where they're headed
Gauge how they feel about your brand in the moment
See who influences their behavior and decisions
Act with confidence—on timing, messaging, and channel
Full-Funnel Visibility, Beyond MTA
Journey Answers connects every touchpoint to real outcomes, providing clarity on what's working, what isn't, and what to do next.
Align media exposure with measurable outcomes—both on and offline
Visualize full journey paths, including sequences, overlaps, and timing
Support last-touch, U-shaped, and custom attribution models
Unify CRM and paid media data into one performance view
Activate real-time optimizations while campaigns are live
Prove ROI, lift, and lifetime value to justify spend
From Metrics to Movement, Instantly
Query Lab, our self-serve analytics workspace, lets marketers move faster—free from dev bottlenecks and static reports.
Run real-time SQL with instant previews
Automate repeatable datasets for consistent reporting
Analyze at the source with zero-copy data architecture
Use prebuilt templates to unlock value right away
Real-Time Performance Clarity
Insights Studio boosts results with live, actionable campaign insights that help you optimize now and plan smarter for the future.
Build and launch dashboards on the fly without any blockers
Access analytics on demand, no copies necessary
Automate shareable narratives for stakeholders
Unify CRM and paid media data into one performance view
Optimize active campaigns while further training predictive AI
Prove ROI, lift, and lifetime value to justify spend
