Case Study
From Click to Cart: How Aerosoles Scaled Customer Acquisition with Zeta
Aerosoles is a women’s footwear brand known for combining comfort with style. Since 1987, the company has created durable, fashion-forward shoes designed for women who do it all. With a broad customer base, Aerosoles sought to expand its reach by acquiring new customers beyond traditional digital channels.
The Challenge
Aerosoles wanted to grow their online sales by diversifying their acquisition strategy beyond search and social. While many of their customers made purchases after viewing ads without clicking, the brand needed a partner that could reach high-intent prospects, drive post-view conversions (PVCs), and meet performance goals around return on ad spend (ROAS) and cost per acquisition (CPA).
The Solution
Zeta Global partnered with Aerosoles to launch a customer acquisition campaign focused on performance, personalization, and precision targeting. Zeta’s identity-based platform allowed Aerosoles to engage high-intent female shoppers across channels, formats, and devices, particularly within email and display environments.
Using Zeta’s AI-powered audience forecasting and 1,400+ real-time behavioral and transactional signals, the campaign delivered personalized creative highlighting top-selling products and seasonal promotions. Rather than directing traffic to a general homepage, shoppers were sent straight to curated product pages, increasing conversion potential.
Zeta’s proprietary algorithms continuously optimized campaign delivery, targeting users who added items to their cart and showing ads to similar high-propensity buyers. The campaign evolved into an always-on strategy, scaling efficiently while maintaining low CPA and strong ROAS.
Aerosoles exceeded their acquisition goals and turned new customers into loyal buyers, proof that Zeta’s people-based marketing and omnichannel reach delivers measurable growth.
