Case Study
Cozy Earth Drives a 10% Lift in ROAS and 0.45% CTR With Zeta's Newsletter Sponsorship Strategy
Founded in 2011, Cozy Earth is a luxury home goods and apparel brand known for ethically-produced, ultra-soft textiles that regulate body temperature and are built to last. With five of their products featured on Oprah’s Favorite Things list for five consecutive years, the company has carved out a reputation for comfort and quality. Recently, Cozy Earth set out to expand its product relevance beyond the bedroom, aiming to become the top loungewear choice for frequent travelers.
The Results
The Zeta-powered campaign delivered standout performance:
The Challenge
As Cozy Earth evolved its brand identity to include premium travel loungewear, the marketing team faced a new challenge: how to effectively reach a niche audience of seasoned travelers and drive meaningful engagement. They needed to broaden their customer base while maintaining strong brand alignment and maximizing return on ad spend (ROAS). Key success metrics included click-through rate (CTR) and overall campaign ROI.
The Solution
Zeta partnered with Cozy Earth to craft a targeted brand awareness campaign focused on newsletter sponsorships in categories that naturally aligned with the brand’s elevated aesthetic, including travel, food, and home. Zeta recommended that Cozy Earth sponsor curated, high-quality newsletters like Travel & Leisure, Taste of Home, Southern Living, and Martha Stewart’s Everyday Cooking.
Each sponsored issue featured Cozy Earth as the exclusive brand sponsor, maximizing share of voice and reinforcing trust. Visually immersive native ads depicted travelers lounging in Cozy Earth’s apparel, from in-flight comfort to post-arrival relaxation, showcasing the brand’s premium positioning and travel-ready products.
By integrating native advertising within trusted content environments and precisely targeting travel-minded consumers, Zeta enabled Cozy Earth to reach new audiences, build brand equity, and drive measurable sales results.
