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Say Goodbye to Email QA Headaches

By Kara Trivunovic SVP, Strategic Solutions

Published on April 03, 2025

AI is a hot topic in nearly every business and organization today, but the big question many marketers face is: “Where do I start?” 

AI is a beacon of efficiency that companies of all sizes are exploring to help them achieve more with fewer resources. But that efficiency often comes with a tradeoff.

As brands continue to explore how best to integrate AI into marketing operations, marketers are faced with a balancing act. The potential for AI to unlock powerful efficiency gains is undeniable, but for many, there’s understandable hesitation to give up control over key processes.

Fortunately, there’s one area where AI can deliver remarkable value without requiring marketers to relinquish strategic influence: Quality Assurance (QA).

Why Email QA Automation Matters

For email marketers, QA is essential, but let’s be honest, it’s also tedious, time-consuming, and frequently frustrating. And when something goes wrong, it can go really wrong.

I recently spoke with a brand that shared a painful story about sending out a major email campaign to launch a new product, one that had the eyes of every executive on it. The team meticulously QA’d the message, reviewed test sends, and after all those reviews, felt confident finally hitting ‘send.’

But as inboxes started to populate, they realized the email was broken. After hours of combing through over 1,000 lines of code, they discovered a single erroneous character that had derailed the entire message.

Mistakes like this are difficult to catch, yet they can be costly, damaging customer trust, brand reputation, and even revenue. While AI may not yet replace the nuanced creativity and emotional intelligence marketers bring to the process of building their campaigns, it can excel at automating repetitive QA processes.

By providing a faster, more reliable safety net, AI helps ensure every email goes out error-free—giving marketers more time to focus on creative strategy and customer engagement.

How AI Transforms Email QA Automation

AI-driven QA solutions can streamline multiple aspects of the email marketing workflow, reducing manual effort while improving accuracy. But going back to that original point, many marketers don’t know where to start in their AI journey.

Here’s a short list of specific ways AI can transform the QA process for email marketers:

1. HTML code validation

Coding is one functional area where AI excels. Specific to email QA, AI can efficiently scan email HTML for syntax issues, ensuring that formatting is intact, images render correctly, and layout behaves as intended across devices and inbox providers.

Automated code reviews can quickly identify potential rendering problems, reducing back-and-forth between developers and marketers. This could equal a huge time and human resource savings.

2. Creative and content alignment

AI tools can assess whether the final email aligns with the original creative brief or campaign messaging. By analyzing text, images, and overall design, AI can ensure consistency with brand guidelines, audience targeting, and message intent, minimizing the risk of errors slipping through the cracks.

All marketers need to do is provide the original brief or messaging docs, and the final design, for an audit and suggested improvements to better align the creative and content to the specific campaign goals.

3. Dynamic content verification

For brands leveraging dynamic content, QA can be complex and time-consuming because you’ll need to review every possible iteration of the campaign. AI can automatically validate personalized content—from product recommendations to location-specific messaging—displays correctly for all possible audience segments.

Dynamic content is vital for more personalized campaigns but often is overlooked by busy email marketers because of the added complexity. With AI, marketers can finally implement dynamic content email testing with less leg work.

4. Checklist automation

Processes like QA often include checklists to ensure every reviewer checks the same elements, and that nothing gets missed. But that means it’s highly manual and at risk of human error.

AI can streamline common email QA checklists, ensuring that:

All links resolve to the correct destination
Images load properly
All variable fields populate correctly
Alt text is present for accessibility
Pre-header text complements the subject line
Footer information is accurate and compliant

With AI stepping in to manage these repetitive checks, marketers can focus on higher-value tasks like strategy, creativity, and customer insights.

5. Compliance and regulatory checks

For brands in highly regulated industries such as finance, healthcare, or insurance, AI can enhance compliance processes.

AI tools can scan email content for potential compliance issues before legal review, flagging language or data practices that may require adjustments. This proactive step can accelerate approval timelines while ensuring adherence to strict regulatory requirements.

Final Thoughts

Incorporating AI into email QA provides a natural starting point for brands looking to adopt AI without major disruptions to their marketing strategy. By focusing on an efficiency-driven process like QA, marketers can experience the benefits of AI firsthand while retaining creative control over their campaigns.

Our advice is to start small, incorporating AI into your QA processes, while double-checking its work. From there, you can build confidence in the technology and eventually scale your processes to save significant time and resources in QA and beyond.

Say Goodbye to Email QA Headaches

Why Email QA Automation Matters

How AI Transforms Email QA Automation

1. HTML code validation

2. Creative and content alignment

3. Dynamic content verification

4. Checklist automation

5. Compliance and regulatory checks