Zeta NEXT: The Power of Predictability and Profitable Customers
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About this video
In this dynamic conversation, Zeta’s own Ed See sits down with Nicole Kane, VP/GM, Breakfast Category at Bimbo Bakeries USA, to unpack the real-world impact of retail media, predictive analytics, and customer lifetime value.
Nicole offers a behind-the-scenes look at what it takes to lead marketing for one of America’s most beloved baked goods companies—from maintaining shelf dominance to staying agile against a rising tide of challenger brands.
Whether you’re navigating fragmented supply chains or struggling to build loyalty in today’s CPG space, this is the blueprint for future-ready marketing. Spoiler: it starts with knowing your customer better than the competition ever will.
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