The Walled Garden Imperative:
Owning Your Audience, Data, and Destiny
Published on
Today, roughly 80% of digital ad spend goes to walled gardens like Google, Meta, and Amazon. These platforms provide results, but at a major cost: Brands are locked out of the data, decisions, and direct customer relationships that drive long-term value.
In The Walled Garden Imperative, Zeta’s Chief Data Officer, Neej Gore, outlines how forward-thinking marketers are reclaiming ownership by building their own walled garden ecosystem that deliver the same performance with far more control and transparency.
Get your copy now to learn:
- Why the majority of digital ad spend flows to walled gardens
- How to replicate the advantages of Google and Meta on your own terms
- How to activate your first-party data for precise, platform-level targeting
- A strategic roadmap for building your own brand-owned walled garden
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Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.
